Why Diets Fail You

Why Diets Fail You.

by

Rob. Jager

This year millions of people will embark upon a diet and fail to lose weight.

The usual response to this failure by the people marketing the diet is to

blame the individual for the failure. This leaves the person feeling

defeated and guilty because of their lack of "will-power"

Blaming the individual also preserves the illusion that diets are an effective

way to lose weight.I think it is time to move the discussion beyond

this "blaming" level and explore the real reasons diets fail.

I will use an example to explain my position.

When most people are presented with something like a chocolate (candy) bar it

is not long before they feel a desire to eat the thing. Most will simply blame

the chocolate for causing the desire. They will then try to battle the craving

with "will-power". Usually they lose this battle and sooner or later give in

and eat the chocolate bar. This "giving-in" often marks the end of the diet.

Now lets look at why this "giving-in" occurred. We know that the cognitive

process that caused the craving to eat the chocolate bar went something like

this; sensory input was received through the appropriate receptors [mainly

eyes in this case] and the mind formed some type of neural or sensory

representation of the object that will be defined as a chocolate bar. We can

regard this process as inescapable. If the sensory receptors are in working

order, the mind must form a representation or neural image of the object.

When a neural image has been formed we have been taught to assign meanings,

from memory, to these images as they occur in the mind. The assignment

of meaning is followed by an emotional response appropriate to the meaning

assigned. In the case of the chocolate bar the meaning assigned included past

memories of pleasant experiences assosciated with eating chocolate bars, hence

the craving to eat this chocolate bar. So really it was not the presence of

the object that will be defined as a chocolate bar that caused the craving,

but the cognitive process outlined.

Specifically it was the assignment of meaning that caused the craving. And

because this assignment of meaning has become totally automatic in most

people, the chocolate bar gets the blame for the craving when in fact it only

had the power to cause the mind to form a meaningless image. For most, the

meaning and image have become "fused", with the meaning now seen as an

inherent part of the neural image itself rather than something assigned from

within the mind. This of course gives the stimulus the power to be the cause

of the response.

Just thinking about or reflecting upon a chocolate bar has the same

effect. A neural image is formed from that reflection and when it has

been formed the cognitive process of automatically assigning meaning to it is

exactly the same as with images caused by the external stimulii. We feel

like a eating the chocolate bar.

This all means of course that every time we are presented with a chocolate bar

or some other desirable food, the mind automatically performs the cognitive

process outlined and creates a desire to eat the delicacy. The continual

emotional responses build up and eventually wear us down. This is the reason

we "give-in" and the diet goes out the window.

My point is then, the only way to reduce our food intake and still feel

comfortable is to modify this process of automatically assigning meaning to

the images that come into our heads. This way we can reduce the desire to eat

unnecessarily and thereby modify our eating behaviour so that we lose weight

and keep it off.

Diets do not supply these techniques and in actual fact they fail the

individual not the other way round as their providers would have you

believe. If changing our behaviour was easy as making a decision to go on a

diet, most of us would have changed many things about ourselves long ago. The

truth is we need techniques that will help us to bring that change about or we

are doomed to failure.